Sportfive to Market Telekom Cup Advertising Rights

Germany’s leading sports rights agency SPORTFIVE have announced they will market exclusively advertising rights and foreign TV rights of the Telekom Cup.

The Telekom Cup is an unnoficial warm-up tournament before the start of the Bundesliga, this year contested by German champions Bayern Munich, Borussia Dortmund, Hamburger SV and Borussia Moenchengladbach on 20th and 21 July 2013.

In addition to the LED boards advertising rights are included in the partner packages. SPORTFIVE have marketed the worldwide media rights of the star-studded tournament since 2009. 

Henning Stiegenroth, Head of Sports Marketing at Deutsche Telekom: “We already have a long history of trust with SPORTFIVE together and look forward to now also benefit from the marketing of advertising rights on the expertise of our partner.”

“With the Cup in the German Telekom, Telekom provides for the fifth time a spectacular start to the new Bundesliga season. It is a nice confirmation of our long-standing partnership that we now expand our cooperation, “said Philip Hasenbein, Managing Director of SPORTFIVE Germany.