SportFive Renews Marketing Deal with Bundesliga’s Hertha BSC

Germany’s leading sports rights agency SPORTFIVE has extended their marketing contract with Hertha BSC until at least 2025.

As part of the collaboration SPORTFIVE will be in charge of marketing, TV rights as well as hospitality and new media services. SPORTFIVE has been partners Hertha BSC since 1994.

Ingo Schiller, Director of Finance at Hertha BSC, said: “The restructuring and renewal of the contract is extremely important and very positive for both sides. Together we are the potentials that are opened up by the new partner KKR, use for the benefit of the club. “

Philipp Hasenbein, Managing Director of SPORTFIVE: “The entry of KKR strengthens the capital club. He is not only good for the club, but also for his fans and the city of Berlin. We have been working for 20 years very trusting with Hertha BSC together and look forward to the future together. “