Sportfive Partners with bwin to Provide Free Live Streaming of 2014 World Cup Qualifiers
October 11, 2012
Online gambling company, bwin has signed a partnership with SPORTFIVE International to bring football fans free live streaming of 2014 World Cup qualifiers.
The two firms have unveiled ‘Qualifiers 2014 – Road to Brazil’, a new app that offers a digital multi-platform experience bringing live matches directly to football fans’ phones, tablets and PCs.
The initiative is part of bwin’s digital sponsorship strategy, which is focused on engaging with sports fans directly by offering premium content, closely integrated into online, mobile and social media platforms.
This strategy is already being brought to life through bwin’s long-standing relationships with Real Madrid and Bayern Munich, as well as its recently launched partnership with Manchester United.