Sportfive Broker Jako and Hannover 96 Supplier Deal

March 11, 2011

Sportfive have brokered a sponsorship deal for apparel brand Jako AG to become official supplier and partner of Bundesliga soccer club Hannover 96, effectively ending the club’s agreement with Under Armour as of next season.

Jako will now provide the Hannover first team, as well as youth ranks, with playing and training kits for the 2011/12 season.

In addition, JAKO will gain stadium advertising inside the club’s AWD Arena for hospitality areas for the sides home games.

Rudi Sprügel, CEO and founder of JAKO AG, stated: “We are very pleased to be able to equip Hannover 96 in such a distinguished national league. The successful performances from this friendly team have shown great potential in this traditional club. Hanover is an absolute brand in German football. A brand that fits clearly with our corporate philosophy. Ambitious, ambitious and with real sporting spirit exactly do with this motto, we work with the club, the fans and the players and follow the path to a successful future.”

Martin Child, President and CEO of Hannover 96, added: “With JAKO we could win another strong partner, a long-term commitment from us -. We are very happy I’m sure our players will be very happy with the known quality of JAKO products.”

Ron Wiegand, SPORTFIVE team leader in Hanover also commented: “We are very pleased that JAKO will be making its products at Hannover 96. No doubt this is a very important co-operation for the club, which shows that a very interesting communication platform has emerged.”