SPORTFIVE Becomes Exclusive Sales Representative For The Nigeria Football Federation
November 2, 2021
The global sports marketing agency SPORTFIVE has signed a contract with the League Management Company Limited (LMC), The Nigeria Football Federation (NFF) to become the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian National Teams, headline by the Super Eagles.
Founded in 1972, the NPFL is the highest level of the Nigerian club professional football league pyramid and consists of 20 teams. The partnership was agreed for two years, starting in 2021.
SPORTFIVE will be responsible for the commercialization and for the distribution of NPFL marketing rights. One target in particular is to find new partners for the league and to expand the commercial marketing. As a holistic partner the sports marketing agency will furthermore provide the LMC and NFF with its vast service portfolio alongside distribution, production and commercialization.
Idriss Akki, Managing Director at SPORTFIVE Middle East & Africa, explains: “The partnership with the LMC and NFF is a proof of the successful work we have done so far in African sports business. We are grateful for this shown trust and look forward to a successful cooperation that benefits the Nigerian football.”
