Sportfive Award First Broadcast Rights to ’14 & ’16 Olympics to TV2

After it was handed the distribution rights for 40 European territories in a first ever move to do so by the International Olympic Committee (IOC), Sportfive has completed its first broadcast deal for the 2014 and 2016 Olympics after awarding the Norwegian rights to TV2.

Sportfive’s dedicated team working on the project at the company’s international head office in Geneva, close to the IOC headquarters in Lausanne awarded the rights to TV2 who will show all events at the Sochi Winter Olympics in 2014 and the Rio Games in 2016 across free-to-air, pay-TV, online and mobile platforms.

TV2 chief executive officer Alf Hildrum stated: “Norway has a long-standing and strong Olympic tradition, and the Norwegian public has traditionally demonstrated significant and enthusiastic interest in the Olympic Games.

“We are confident in our reputation as an acclaimed national broadcaster and will approach this project with the knowledge that TV2 has previously made every effort to deliver excellent coverage of Norwegian national events.”

Sportfive International CEO Vincent Tong Cuong added: “We are delighted to sign this deal, our first for the sales of the rights to the 2014 and 2016 Olympic Games, and to award these rights in Norway to TV2. The knowledge and sports broadcasting experience demonstrated by TV2 fills us with confidence that TV2 will provide excellent and extensive coverage for fans throughout Norway.”