Sportfive Agrees 3-Year Deal With Supponor

June 26, 2020

Sportfive, the global sports business agency, and Supponor, virtual advertising technology and solutions for live sports broadcasts, have agreed to extend their collaboration that has existed since 2017 by another three years.

Sportfive virtual advertising creates additional, highly effective and high-quality TV-relevant advertising inventory within the Bundesliga games. The sponsors and advertisers benefit from the reach and worldwide attention of one of the top leagues worldwide. The range of the Bundesliga has recently been boosted again, as the first and only European top league has successfully restarted. The possibilities of digitally fading advertising banners is particularly important for global and regional sponsorship partnerships outside the German-speaking market.

Over the past two seasons, Supponor’s proprietary technology platform has proven to be a reliable and authentic modification of regular broadcasting that enables virtual multiplication of gang advertising space for multiple international markets. This results in a wide range of opportunities for advertising partners such as the individual approach of target groups in different regions and the possibility of rights holders to acquire different partners per region. The focus markets for addressing target groups and playing out customized feeds are the USA, China, Thailand, Japan and EMEA. In the TV signal for DACH, the LED bands can be seen as they can be seen in the stadium, while the advertising space outside DACH is blended with individual content.

Philipp Hasenbein, COO at Sportfive, said: “We are proud that we were able to bring innovations into the industry together with our partners. The technology enables brands and rights holders to create additional added value. The innovative use of cam carpets underlines our role as a driver of innovation. We support our partner associations in promoting their positioning in the respective target markets and in reaching their target groups with country-specific advertising messages. ”

James B Gambrell, CEO at Supponor, said: “We are happy to extend our partnership with Sportfive as proof of the strong collaboration that we have built. The announcement of our expanded collaboration comes at a time when interaction with the audience is more important than ever, and virtual advertising technology can be the key to improved fan engagement and interaction with sponsors, leagues, and clubs. We look forward to working with them and expanding our partnership beyond Germany by distributing virtual solutions in live sports worldwide. ”