SportAccord Appoints New Communications Firm

SportAccord, discount the organisation representing Olympic and non-Olympic international sports federations and organisations, medic has announced an exclusive partnership with the global communications firm Burson-Marsteller.

The new strategic alliance, abortion the first of its kind for the sports body, means Burson-Marsteller will become SportAccord’s exclusive communications advisor, and will support the strengthening of the SportAccord brand and offerings including SportAccord Multi-Sports Games and .sport.  The firm will also be the recommended service provider to SportAccord’s 107 member organisations.

Vincent Gaillard, Director General of SportAccord, said: “We are delighted to announce this new strategic communications partnership. We have a number of very exciting global projects that we will be developing over the coming months, such as our SportAccord Multi-Sports Games, and we look forward to working with Burson-Marsteller to ensure their success.

“As our mission has grown, it has become clear that it was time to engage a global firm to ensure that our work on behalf of our members is properly communicated.”

Donald A. Baer, Worldwide Chair and Chief Executive Officer for Burson-Marsteller said: “At Burson-Marsteller, we are passionate about the sports industry and proud of our rapidly growing sports communications capabilities, so it is a great opportunity to work with SportAccord and its members.”

Jeremy Galbraith, Global Vice Chairman of Strategy and CEO of Burson-Marsteller in Europe, the Middle East and Africa, added: “Burson-Marsteller’s track record in sports marketing and working with sports administrators at the highest levels has been built on a thorough understanding of their needs and objectives – from maximising the value of sponsorships, to communicating the goals and principles behind staging the world’s most significant sporting events.

“It is a great privilege to bring our expertise to SportAccord and its members, who collectively form the beating heart of the world of sports.”

Leading the partnership for Burson-Marsteller are Dennis Landsbert-Noon, Chairman of Burson-Marsteller’s Sport Practice in Europe, the Middle East and Africa, located in Brussels, and Rhonda Brauer, Managing Director Global Marketing Team, based in Los Angeles, Calif.

SportAccord partnership leads are Vincent Gaillard, Director General, and Nathalie Smeeman, Manager Marketing and Communications.