SportAccord Announces Plenary Conference Details

January 27, 2017

SportAccord Convention today announced first details of the Plenary Conference programme ‘Innovation in Action’ taking place in this year’s European Capital of Culture, Aarhus, Denmark from 2 – 7 April 2017.

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport.

Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

“We have a great event lined up for delegates at this special 15 th anniversary edition of the SportAccord Convention and we’ll see a number of speakers make their debut at the Plenary Conference,” said Nis Hatt, Managing Director, SportAccord Convention. “Innovation is at the hub of any successful organisation and this year’s conference programme will enable delegates to explore and experience the innovative ways business leaders are making decisive decisions to keep their organisations ahead of the game and in the hearts and minds of fans.”

Day 1 will kick-off with a keynote to address why organisations must innovate to remain relevant. This will follow with a conference session examining whether innovation is a permanent change revolution or an opportunity for organisations to reset their sport. Other sessions will focus on the business of sport and includes how one English Premier League football club opened the door to innovation, to build loyalty and grow support, as well as commercial success. A panel will consider the risks of moving too fast for fans, balanced against the dangers of getting caught in the wake of other, faster moving clubs, sports and competitions. Delegates will also hear how some International Sports Federations have used innovation to great effect in their sport discipline.

Day 2 will begin with a presentation from Tokyo 2020 on their plans for hosting the next Games and why it will be the most futuristic sporting event to date. Panel sessions will examine whether technology is a friend or foe when it comes to dictating the direction of sport and how organisations can embrace beneficial technological change and meet generational expectations without losing the very essence of sport. A technology health-check for the sports movement will also provide updates on key developments in the areas of digital and social media, wearable devices, 3-D and VR content, drones, and more, with experts who can share the latest technology, best practice and answer questions.

The Convention provides organisations involved in the development and business of sport with a unique opportunity to meet and network on a global scale with over ninety percent (90%) of the delegation being key decision-makers and in a position to take action. The majority of delegates, partners and exhibitors return each year, ensuring the Convention is part of their business strategy.


With over seventy percent (70%) of exhibitor space sold, and just under two weeks to go until the delegate pass is due to rise to CHF 2,500 on 6 February, organisations can become involved at SportAccord Convention as a delegate, exhibitor or sponsor and register at, email the commercial team at or discuss opportunities and phone +41 21 612 3070.