Sport Five to Work on Foreign TV Rights and Marketing for the 2014 Telekom Cup

German sports rights agency SPORT FIVE have been appointed to work on the marketing rights and foreign broadcast deals for the 2014 TELEKOM CUP, ambulance the German football tournament.

The tournament, held on the 26 and 27 July, is a pre-season warm-up competition, featuring Hamburger SV, Bayern Munich, Borussia Monchengladbach and VfL Wolfsburg.

SPORT FIVE will offer interested companies and partners, media packages and regional advertising opportunities.

Philipp Hasenbein, Managing Director of SPORT FIVE commented: “The TELEKOM CUP has established itself as a top-class event before the Bundesliga season opener firmly in the events calendar.

“We are proud to once again take over as a long-term partner for the telecom marketing.”

The TELEKOM CUP will be held at the Imtech Arena in Hamburg and this year’s event marks the ninth edition of the tournament.

Dr. Henning Stiegenroth, Head of Sports Marketing at Deutsche Telekom said: “We appreciate the very good and close partnership with our Marketing Partner, SPORT FIVE.

“We are pleased to work with SPORT FIVE again after the successful event in 2013.”