SpoBiS 2012: Europe’s largest Sports Business Summit

January 27, 2012

SpoBiS 2012: Europe’s largest Sports Business Summit

on 13th and 14th February at the CCD Congress Center



The event promises to be prominently attended like never before

with BVB Managing Director Watzke coming together with the

Chairman of Schalke’s Supervisory Board Tönnies and the Chief

Executive of the German Football League Seifert standing up to

questioning on the award of Bundesliga media rights


Düsseldorf, 11th January 2012 – In five weeks, the who’s who of the

sports business industry will be upon us, with the 16th SpoBiS taking

place on 13th and 14th February. This will be the second time that

Europe’s largest Sports Business Summit has been held at the CCD

Congress Center Düsseldorf.


This year’s SpoBiS will present an outstanding and multi-faceted

programme as never before. The framework of the Summit to be held at

the CCD Congress Center Düsseldorf will be characterised by 14

discussion forums, 130 leading national and international speakers and

highly distinguished contributors taking to the main stage. Approximately

1500 delegates are expected to attend this auspicious event.


This year’s key topics will include the award of the national media rights

for the German Football League with effect from 2013/14, the clash

between Ruhrpott rivals Schalke 04 and Borussia Dortmund, and sports

media strategies in 2012. The Summit’s distinguished speakers include

the Chief Executive of the German Football League Christian Seifert, BVB

Managing Director Hans-Joachim Watzke, Chairman of Schalke 04’s

Supervisory Board Clemens Tönnies, football managers Reiner Calmund

and Franziska van Almsick (Deputy Chairman of the Supervisory Board for

German Sports Aid), and the President of the German Olympic Sports

Confederation (DOSB) Dr. Thomas Bach.


1:1 discussion with the Chief Executive of the German Football

League Seifert on the award of media rights

February 2012 will see the eagerly awaited award of the national media

rights for the German Football League announced with effect from

2013/14. At the SpoBiS, the President of the Executive of the German

Football League, Christian Seifert, will provide an exclusive insight into

this controversial issue in a 1:1 discussion on the main stage (13th

February, 6 pm) and reveal whether the award of media rights is set to

bring new players and new funds into the Bundesliga.


Watzke vs. Tönnies: the eternal competition for the top spot in

Germany’s Ruhrpott region

The rivalry in the Ruhr Valley between Borussia Dortmund and Schalke 04

is legendary and also constitutes a thematic highlight at this year’s

SpoBiS. On the 1st day of the Summit (13th February, 4.45 pm), BVB

Managing Director Hans-Joachim Watzke and Chairman of Schalke 04’s

Supervisory Board Clemens Tönnies will meet on the main stage for an

intensive debate on “who is no. 1 in the region?”.


Sports media strategies in 2012

With the European Football Championships being held in Poland and

Ukraine and the Summer Olympic Games in London, the 2012 sporting

year promises to be first class. Industry experts will deliberate on the

forthcoming year in the “sports media strategies in 2012” discussion

forum. It’s highlight will be a discussion on “can digital media make

money from sport and, if so, how?” with participants including Heiko

Genzlinger, Managing Director Yahoo Deutschland (keynote), Tibor Ridda,

Sales Director Eurosport and Thomas Deissenberger, President of the

Executive Board Constantin Sport Marketing.



Accreditation for journalists

Accreditation for journalists is once again possible at SpoBiS 2012. To

express an interest, please contact Sabine Klüner at SPONSORS: Tel.: +49

40/ 41 33 008-57, email: kluener@sponsors.de.


Event organisers

SpoBiS GmbH

Theodorstraße 42-90 (Haus 11)

22761 Hamburg, Germany


SPONSORS Verlags GmbH and the ESB European Sponsoring Exchange are the

SpoBiS GmbH shareholders and Summit organisers



SPONSORS Verlags GmbH has been publishing the leading German-language

sports business magazine since 1996 with its trade journal SPONSORS.

SPONSORS is able to provide information, backgrounds, facts, data and services

by means of its printed titles, special reports, the www.sponsors.de website and

a daily newsletter. SPONSORS hosts a number of leading professional

conventions. In addition to Europe’s largest Sports Business Summit, the SpoBiS

in Düsseldorf, these include the Sports Media Summit (Düsseldorf), the Sports

Venue Summit (Munich) and the Club Manager Summit (Cologne).


ESB European Sponsoring Exchange

The ESB European Sponsoring Exchange runs the leading network in the sport

and events business. The ESB network brings together companies, agencies and

service providers in the sport, sponsoring and events market. The ESB has been

hosting conventions such as the SpoBiS, sport.forum.schweiz and other industry

gatherings since 1994.


The two companies have been jointly hosting the SpoBiS Sports Business

Summit (previously known as the ISPO Sport Sponsoring Congress) at the start

of each year since 2004.


Sabine Klüner


PR and Communications

Tel.: +49 (40) 41 33 00 8-57

Email: kluener@sponsors.de


Christiane Alenfeld


Tel.: +49 (89) 99 24 96 26

Email: ca@hsksports.com