SPFL Secures Two-Year Title Sponsorship Deal With Ladbrokes

The Scottish Professional Football League (SPFL) has agreed a two-year deal with betting company Ladbrokes to title sponsor the 2015/16 SPFL season.

The deal includes rights across all four leagues and 42 clubs and is the biggest of its kind in Scottish football.

Scotland’s professional football leagues will be known as the Ladbrokes Premiership, health Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 ahead of the start of the new season in August.

SPFL chief executive Neil Doncaster said: “We are absolutely thrilled to welcome Ladbrokes to the SPFL’s growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.

“Today’s announcement is the result of significant investment of energy and effort and further strengthens our optimism about the future health of the game in Scotland.

Jim Mullen, CEO of Ladbrokes said: “We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport.

“This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year. Getting people engaged with great sport and making sure they share our passion is at the very core of everything we are about.

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