Scottish Professional Football League extends Ladbrokes sponsorship deal for two more years
By Taruka Srivastav | January 25, 2018
The Scottish Professional Football League (SPFL) extended its partnership with title sponsor Ladbrokes until 2020.
As part of its plan for the 2018/19 season, Ladbrokes intends to work with the SPFL to promote responsible gambling both within the game and with the wider football fan base.
SPFL chief executive Neil Doncaster said: “We are thrilled that Ladbrokes has chosen to extend their title sponsorship of the SPFL for a further two years. “We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond.
“We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes.”
Chief executive officer of Ladbrokes Coral Group Jim Mullen said: “We are delighted to be renewing the sponsorship of the SPFL. We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership.
“Football beats at the heart of Scottish life, the cafes and canteens echo to the football conversation every week and we are delighted to be part of that conversation.
“In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.
“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”