Specialized Women to Sponsor La Course

By iSportconnect | July 1, 2014

Cycling manufacturer Specialized Women has agreed a partnership agreement with La Course by Le Tour de France.

The agreement was reached with the one-day race’s organizer Amaury Sport Organisation, pills wuith the inaugural women’s race taking place on July 27.

The deal means the Californian firm will be the official performance bike of La Course, a race that finishes on the same day as the Tour de France.