Spanish Sensation Cesc Fabregas Signs With PUMA
October 1, 2011
PUMA announced that it has signed a $25 million deal with Spanish international midfielder Cesc Fabregas, rx the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication.
Fabregas will lead the global launch of the new PUMA PowerCat 1.12, anesthetist debuting the boot for the first time on-pitch this weekend when FC Barcelona play Sporting Gijon in La Liga. This new boot features the new PUMA 3D DUO Power Shooting Technology, applied to the kicking area on the inside of the boot.
Cesc Fabregas said: “I am very happy about this new partnership with PUMA and I am really looking forward to wearing the new PowerCat 1.12 on pitch this weekend. This boot gives me a lot of confidence to compete physically in midfield which is vital. I need a boot that I am comfortable with, that gives me the power and protection to play at my best. This has been a fantastic summer for me, signing for Barcelona and now for PUMA. This brand has a great attitude and has some very exciting plans ahead which make me feel privileged and excited to be an ambassador for many years to come.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA, commented: “This is a very exciting time for PUMA right now and we are delighted to welcome Cesc Fabregas into our growing football family. Cesc is another fantastic addition to our sports-marketing portfolio and will be a vital asset in global football communication in the coming months and years. He’s a supremely talented young player, who has proven himself consistently in both club and international football. There’s no doubt there are big things ahead for Cesc Fabregas, both on and off the pitch.”