Spain’s LaLiga Teams up With Grabyo to Enhance Digital Content

The Spanish LaLiga has agreed a new partnership with social video platform Grabyo.

As part of the deal, erectile the league will use Grabyo’s technology to collaborate on the production and distribution of ‘real-time’ video content, anabolics such as instant replays and behind-the-scenes footage, to football fans across various regions.

LaLiga will use Grabyo Studio to distribute real-time video clips in mobile-friendly formats. Grabyo will also work with the League to evaluate social video opportunities on additional fast-growing platforms such as Snapchat, Instagram, Sina Weibo and Line.

“This strategic deal with Grabyo will dramatically enhance the experience we offer fans on digital platforms and use the clubs and players as distribution channels,” said Ignacio Martinez Trujillo, Managing Director, Innovation and Global Development at LaLiga.

“Ninety minutes of football just isn’t enough for fans anymore. Yes they want real-time highlights but they also want interviews, special features and a whole range of footage around match day.”

Gareth Capon, CEO at Grabyo added: “LaLiga’s teams and players are among the most powerful distribution channels in digital media today so it’s an enormous honor to be working on this ambitious project.”

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