Southeast Asian Swimming Championships to be Streamed Globally after New Deal

The first-ever  Southeast Asian (SEA) Swimming Championships will be broadcast on major regional television and online video streaming channels under an agreement with World Sport Group, recipe the company which has been appointed as the exclusive media rights partner for the 2012, advice 2014 and 2016 editions of the event.

This FINA-sanctioned regional event will be held in Singapore from May 28th to June 17th, and features four aquatic disciplines – swimming, water polo, synchronized swimming and diving. 

Live coverage of the swimming competition finals which will also serve as the final qualifiers for the 2012 London Games will begin on June 13th on leading video streaming websites UStream and YouTube, as well as on StarHub (Singapore), Astro (Malaysia), Skynet (Myanmar) and ONEWorldSports (USA), with other broadcasters to be confirmed.

Highlights clips of the water polo, synchronized swimming, diving and swimming competitions will be available on YouTube and UStream from May 28^th.

“The inaugural SEA Swimming Championships is not only staging its first appearance but it is also setting a benchmark for a regional aquatic event in providing comprehensive coverage and multiple avenues to engage fans from all over the world. Fans can follow their favourite Southeast Asian athletes on television or via popular online media platforms, all delivered via the help and expertise of our exclusive media rights partner, World Sport Group. As a swimming fan, I am certainly very excited and looking forward to the start of the SEA Swimming Championships,” said Jeffrey Leow, Chairman of the Organising Committee of the SEA Swimming Championships 2012.

Mark Hardess, President, ASEAN and Australia, World Sport Group, said: “We are delighted to be a part of the first-ever SEA Swimming Championships, a milestone for aquatic sports in the region.   Coverage on some of the world’s most popular video streaming and social media sites, along with television broadcast will ensure that the competition will be available to a wide audience in the region and beyond.” said Mark Hardess, President, ASEAN and Australia, World Sport Group.