Southampton FC To Keep Itself Hydrated With Wow Hydrate
By Taruka Srivastav | August 6, 2019
Southampton Football Club has named Wow Hydrate as its new Official Sports Hydration Partner.
Under the two-year partnership, Wow Hydrate and the club will collaborate on a range of digital content series aimed at helping supporters fulfill their health potential, with the drinks brand having a significant presence across Southampton’s social media channels, including during press conferences and on a match day, as well as a product trial with the Southampton FC Women’s team.
Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “It’s exciting to be teaming up with an innovative challenger brand as they look to position themselves within elite sports.The partnership feels like a natural fit with our shared aims of improving performance, and we look forward to creating exciting content for our fans in collaboration with Wow Hydrate over the coming seasons.”
Wow Hydrate Managing Director Jon Hayman said: “We are delighted to link up with Southampton Football Club as their Official Sports Hydration Partner. The club share the same ethos as Wow Hydrate with their forward-thinking approach to sports science and hydration.Our sugar-free electrolyte and protein waters will not only benefit their elite footballers but encourage fans to drink sugar free drinks.”