Southampton FC Seals Its Biggest-Ever Sponsorship Deal With LD Sports
May 14, 2019
Southampton Football Club has named LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history.
Under the three-year agreement, the LD Sports logo will be placed on the first-team’s kits through to the end of the 2021-22 campaign. The deal will also see it displayed on the front of the Under-23 and Under-18 team shirts, along with the various squads’ training wear.
LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market.
Southampton Football Club’s Commercial Director, David Thomas, commented: “We are delighted LD Sports has chosen a partnership with Southampton Football Club as a platform to help launch their brand this summer.
“It’s an exciting challenge, and we are looking forward to using our growing credentials and awareness in China, as well as our content and digital marketing expertise, to help the brand achieve its business objectives over the next three years.”
Justin Tan, Business Development Manager at LD Sports, said: “We are delighted to be partnering with Southampton Football Club. It is an exciting development for LD Sports, which will help us make a significant impact with our launch this summer and also provide us with a platform from which to grow and engage our fanbase across the world.
“We strongly believe this partnership will be a prosperous and beneficial one for both parties, and we are looking forward to the start of the 2019/20 Premier League season with Southampton.”