Southampton and Two Circles Agree Multi-Year Partnership Deal

English Premier League club Southampton has agreed an expanded multi-year partnership with data-driven sports agency Two Circles.

The agency will assist the club enhance fan engagement and increase commercial performance across all match-day revenue streams, order including season tickets, hospitality and online retail.

Kate Tarry, Marketing Director at Southampton Football Club, said: “Two Circles has become a valuable extension to our team. The team’s expertise and experience provides us with customer insight that has allowed us to increase our understanding of our fans and develop a more effective marketing strategy.”

Ben Woods, Lead Consultant at Two Circles, added: “We are looking forward to building our relationship with Saints and helping the club get even closer to all of its supporters. Southampton FC is a progressive, ambitious club with strong values, making it the perfect partner for us to help deliver success and achieve their goals – both on and off the pitch.”