South Africa Rugby Signs Three-Year Extension With Coca-Cola

January 28, 2016

The South African Rugby Union (SARU) has signed a three-year sponsorship extension with Coca-Cola.

As part of the renewed agreement, cialis cheap Coca-Cola South Africa will remain the title sponsor of SA Rugby’s Youth Week tournaments and an associate sponsor of the Vodacom Super Rugby competition until 2018.

The drinks brand first partnered with SA Rugby in 1997 and this deal extends the association between both parties to 21 years.

“Coca-Cola is one of the most popular and recognisable brands worldwide and they have been a loyal partner for many years, so I am delighted to see them remain in the SA Rugby sponsorship family,” said SA Rugby CEO Jurie Roux.

“We look forward to another mutually-beneficial three years with them.”

Coca-Cola South Africa Marketing Director Sharon Keith said: “Coca-Cola South Africa is immensely proud to continue our support of the development of the country’s future rugby heroes through our renewed backing of the four Coca-Cola Youth Weeks.

“Over the years we have had the pleasure of witnessing first-hand the incredible foundation these tournaments have created for schoolboy rugby.”

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