Sony Tennis Sponsorship Draws Negative Response from Chinese Crowd

Sony is the latest major sponsor to be affected by tension between China and Japan over a border dispute.

Sony, a major sponsor of the Women’s Tennis Association (WTA), sponsored the women’s competition at the China Open.

During the women’s awards presentation, Sony was name checked as a sponsor leading to boos from the crowds.

The ongoing political tension between the two nations is expected to have negative effects on sponsorship and events, according to industry sources.{jcomments on}