Sony Six Obtains Broadcasting Rights to Australian Open

Indian sports channel Sony Six which is owned and operated by MSM India announced that is has acquired the TV rights to broadcast Australian Open. 

The exclusive rights enable Sony Six to show the Australian Open tennis championship from 2015 to 2019. 

Sony Six currently own rights to broadcast Indian Premier League (IPL) cricket, capsule UEFA Euro 2016 football finals, patient Qualifiers for UEFA Euro 2016 and the European qualifiers for the FIFA World Cup 2018. In addition, sale ed it airs NBA action, the Ultimate Fighting Championship (UFC) and TNA. However this is the first time that they have obtained a Grand Slam tennis event. 

Craig Tiley, CEO, Tennis Australia and director of the Australian Open said: “MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.” 

Prasana Krishnan, EVP and business head, Sony Six commented: “This acquisition signifies another endeavour by Sony Six into bringing diverse sports offerings for its viewers. The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”