Sony & UEFA Renew Sponsorship Deal

By iSportconnect | April 3, 2012

UEFA has extended its sponsorship agreement with Sony Computer Entertainment Europe (SCEE) and its PlayStation brand for the UEFA Champions League, seasons 2012 to 2015, and for the UEFA Super Cup in 2012, 2013 and 2014.

PlayStation joins Heineken, UniCredit, Ford and MasterCard as the fifth official partner for the 2012-2015 seasons, alongside adidas, the official supplier.

‘We are pleased to continue our longstanding partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFA’s top club competition since 1997,’ said David Taylor, CEO of UEFA Events SA.

‘Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience.’

SCEE’s Head of Communications, Nick Caplin, added: ‘We are very proud to continue our partnership with UEFA. Top-level football provides an enormous opportunity to reach the PlayStation audience both in Europe and worldwide. This agreement solidifies the partnership between Europe’s biggest sporting and entertainment brands.’