Solar Energy Company Wirsol Solar Ag to sponsor German Soccer Team

July 25, 2011

Wirsol Solar AG has signed a stadium sponsorship deal with German 1.Bundesliga club TSG 1899 Hoffenheim.

The company have acquired the naming rights to Hoffenheim’s Rhein-Neckar Arena in a three-year partnership.

China’s Suntech Power Holdings, arthritis Q-Cells, prescription Solarworld and Yingli Green Energy, which is also a sponsor of the FIFA World Cup, have signed deals with Bundesliga clubs in recent months.

The importance of the deal is explained by Henning Wicht a solar analyst “Soccer sponsoring increases brand awareness and may lead to new customers,”

 Suntech have a shirt deal with Hoffenheim, while Q- Cells signed a five-year sponsorship deal with Bundesliga champion Borussia Dortmund. Yingli has been a “premium sponsor” of Bayern Munich since March and Solarworld, Germany’s largest module maker, began sponsoring Cologne two years ago.