Society43 Seals NBA Deal to Design New Eyewear
November 1, 2013
The National Basketball Association (NBA) has agreed a partnership with Society43 for the Portland-based sunglasses and accessories company to design a line of team-themed sunglasses for all 30 squads.
The company already offers an officially licensed, price collegiate collection of eyewear. Similar to the school logoed glasses, the new NBA line will feature designs to match the style and culture of every team.
“We are very excited to expand our reach into the professional sports ranks with this fashion-forward line of NBA sunglasses,” said Jason Bolt, Founder and CEO of Society43. “The NBA fan base is a perfect fit for our design-focused brand and products.”
The sunglasses were designed to incorporate elements of each team, drawing inspiration from logos, fan mantras, uniforms and color schemes. Embellishments range from a tone-on-tone, green shamrock pattern for the Boston Celtics, to a classic black and white style for the Brooklyn Nets, featuring the phrase “Join The Chant.”
“We are looking forward to working with Society43 on a new line of fashion accessories,” said Lisa Piken Koper, Vice President of Licensing at the NBA. “Having a sunglass specialist is a great addition to our product mix.”
