SOCIAL MEDIA ROUNDUP: Virtual Reality Predicted to Drive More Revenue Than TV by 2025

Twitter launches @TwitterGaming

Last Thursday, sale Twitter launched @TwitterGaming, a hub for games, gamers and eSports. The account is expected to be a place where users can easily discover and join vibrant conversations about gaming.

Within 48 hours of the account being set up, it had over 95,000 followers. The global phenomenon of eSports just keeps growing!

Periscope broadcasts are now live on Twitter

Twitter announced last Tuesday that it would be “making it easier to see what’s happening by bringing Periscope broadcasts – both live and replays – directly into Tweets”.

The footage is still only available to view for 24-hours. This gives Periscope broadcasters the opportunity for their content to be seen by a massive new audience.

Goldman Sachs predict massive growth for VR over the next 10 years

In an analyst note published last Wednesday, Goldman Sachs predicted that virtual reality (VR) will drive more revenue than the TV market by 2025.

They estimate that advances in battery and cellular technologies will enable the current wires and accompanying computers to be ditched, making the devices more mobile.

The financial services company believes VR will generate $110bn by 2025 compared to TV’s $99bn.

Snapchat launches first official Story dedicated to Premier League Game

Last Tuesday, Snapchat launched its first ever Story officially dedicated to the Premier League in the match between Newcastle United and Manchester United at St James’ Park.

For 24 hours, all Snapchat users were able to watch a collection of photos and videos from other Snapchatters who were taking Snaps at the game.

This is another development underlining Snapchat’s enormous potential in the world of sport.

Twitter introduces ‘conversational ads’

Last Tuesday, Twitter allowed advertisers to drive more earned media and brand influence with new ‘conversational ads’.

This form of adverts, exclusive to Twitter, makes it even easier for consumers to engage with a brand and spread their campaign message and it is a powerful way for advertisers to build their reach on Twitter.

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