Soccerex has secured a deal with KantarSport become the convention’s official research partner, providing insight into media trends and consumption, consumer awareness, engagement and behaviour to sporting federations, rights holders, clubs, teams, venues and sponsors around the world.
The partnership will begin at this month’s European Forum in Manchester on March 30-31 and Soccerex will cover all events this year.
Richard Brinkman, head of KantarSport, stated: “Football has always, and continues to be, the dominant player in not only our business, but for sponsorship globally. Therefore it is only natural that we should link up with the world’s largest dedicated football networking organisation since both ourselves and Soccerex are dedicated to giving the football industry insight into future trends and development.”
Soccerex marketing director David Wright added: “We are extremely pleased to be working with KantarSport, their specialist knowledge and insights into the industry will help us to improve our offering to football’s business elite even further.”