Soccer Star Lauren Sesselmann Adds to 2XU Sponsorship Roster
June 6, 2012
2XU, the leader in high performance compression apparel, has added Canadian pro soccer star Lauren Sesselmann to its lineup of Brand Ambassadors.
Sesselman joins the likes of NFL punter Steve Weatherford, US Olympic boxer Jose Ramirez and champion triathlete Terenzo Bozzone.
A starting defender for the Canadian National Soccer Team, Sesselman will train, compete and recover in 2XU’s performance compression apparel. She will enjoy all of the brand’s physiological benefits from improved circulation to reduced muscle fatigue and damage.
Known for her aggressive, versatile game, Sesselmann boasts many career accolades, playing for several teams including her current team; the Atlanta Beat which she joined in 2012.
Johnny West, Brand and Sports Marketing Director for 2XU North America, LLC, said: “Lauren represents another world class athlete multiplying their performance with 2XU compress.
“The physical demand of Lauren’s training and games align perfectly with the benefits offered by 2XU. We couldn’t be more excited to support this superstar through her commitments, including the upcoming 2012 London Games!”
Chuck Vine, President of the Titan Group Sports Representation and Marketing, and agent for Sesselmann, is equally thrilled with the new alliance.
“As Lauren’s agent, it’s my responsibility to make sure she’s equipped with the best, both on and off the field. In the compression category, nothing compares to 2XU,” touted Vine. “From improved performance, faster recovery and reducing Lauren’s risk of DVT, 2XU is in a class of its own.”
Born and raised in Wisconsin, Sesselmann launched her career off the heels of a successful tenure at Purdue University. Last year, she was named to Canada’s women’s football squad for the Pan American Games; assisting the team to win a gold medal.
“I’ve been training and competing in 2XU for several months now,” said Sesselmann. “With intense training and traveling to prep for the upcoming Olympics, my 2XU gear has become a necessity. I’m honored to be a 2XU Ambassador. I can’t wait to represent the brand on the global stage.”
Throughout the relationship, Sesselmann will work with the 2XU compression team on research and product development in the pursuit of extending the brand’s garment benefits even further.