Snowboarder Jeremy Jones Endorses Vermont Peanut Butter
April 8, 2013
The Vermont Peanut Butter Company has announced professional snowboarder Jeremy Jones has become their new brand ambassador and head of the endorsed athlete program for the company.
The VTPB Endorsed Athlete Program will serve as the foundation for all sponsored and endorsed athletes representing the Vermont Peanut Butter Company worldwide.
Chris Kaiser, President of VTPB, stated, “We are both about health, family, and authenticity. I created a brand with grassroots beginnings that is health-conscious above all other things. Having Jeremy as our Premier Athlete, Brand Ambassador, and the Head of the Endorsed Athlete Program will allow us to create a team of Men and Women across all sports that represent our brand and our combined commitments towards holistic lifestyles and competing at the highest levels of sport.”
Jeremy Jones is widely regarded as one of the most accomplished big mountain riders and explorers of all time. Named a 2013 National Geographic “Adventurer of the Year” and ten times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine.
Jeremy Jones stated, “I am very excited to be involved with the Vermont Peanut Butter Company from the ground floor. I told Chris I probably eat more peanut butter than anyone I know, it’s a super food that keeps me alive in the mountains and at home. Chris and I share the same passion for authenticity and being healthy, and I think what he has done with a category that has been stale for years is amazing. This is the perfect opportunity for me to use my skills to help grow the VTPB Endorsed Athlete Program, a challenge that I will take on like any big mountain.”