Snickers return to Wrestlemania partnership

November 30, 2016

Snickers will return as the exclusive presenting partner of the WWE’s Wretlemania, ailment set to take place on 2nd April 2017 at the Orlando Citrus Bowl and will broadcast live around the world on WWE Network.

WWE will produce custom TV creative content for Snickers, dosage sale featuring some of their superstars. The candy brand will also feature on WWE’s YouTube channel, the No. 1 sports channel on YouTube, with a complete brand takeover the day of WrestleMania.

Additionally, SNICKERS will have promotional activity at WrestleMania Axxess – WWE’s four-day, interactive fan festival, presence at WWE live events leading up to WrestleMania 33, retail promotions, as well as custom digital and social content, including a Snapchat live story. 

When it comes to displaying the ‘hunger symptoms’ that SNICKERS satisfies, nobody embodies them better than WWE Superstars,” said Allison Miazga-Bedrick, Director, Snickers Brand. “We’re back for a second consecutive year as the presenting sponsor of WrestleMania 33 to once again share our ‘You’re Not You When You’re Hungry’ message to an extremely engaged WWE fan base in unique ways.

We are excited to partner with Snickers for the second straight year as we aim to raise the bar in bringing their award-winning ‘You’re Not You When You’re Hungry’ campaign to life in entertaining ways that only our WWE Superstars can,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, Snickers will reach our global fan base that consumes content across all platforms.”

{jcomments on}