Snapchat Announces Partnership With Four IPL Teams
April 11, 2018
Snapchat has announced partnership with four Indian Premier League (IPL) cricket teams Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals for 11th season.
As part of the deal, the four teams will have official accounts on Snapchat during IPL 2018, and will post Official Stories on the Discover platform.
Snapchat users can type the name of their favourite IPL team (from the list of four) in the search bar on Snapchat and then subscribe to their stories. Snapchat has also released new creative tools for fans to support their teams and join the fun. Fans can create custom Stickers, Filters and Lenses in order to support their team.
“We love finding new ways to make Snapchat a great place for fans. We are so excited for Snapchatters to be able to catch behind the scenes action by their favorite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!” Ben Schwerin, Snapchat’s vice president of partnerships.
