SMC Partners with Extreme H to Drive Sustainable Motorsport Growth in Saudi Arabia

The Saudi Motorsport Company (SMC) has entered into a strategic commercial partnership with Extreme H, marking a significant step in advancing sustainable innovation while reinforcing Saudi Arabia’s ambitions as a global motorsport hub.

Extreme H operates the FIA Extreme H World Cup, the world’s first hydrogen-powered racing series, featuring mixed-gender driver line-ups competing across three-day race formats in remote and environmentally challenging locations.

The agreement builds on an established collaboration between the two parties, with SMC having previously played a key role in the development of Extreme E, including hosting a flagship event in Saudi Arabia. That relationship now evolves into the hydrogen era through Extreme H.

Under the new partnership, both organisations will work together to expand the commercial footprint of the FIA Extreme H World Cup within the Kingdom, leveraging SMC’s local market expertise and Extreme H’s global platform. The collaboration is expected to unlock new opportunities for partners, rights holders and fans, while accelerating the integration of sustainable technologies across the motorsport ecosystem.