Skyview Named Official Radio Network Provider of Cincinnati Reds

Major League Baseball’s Cincinnati Reds announced today a new multi-year partnership with Skyview Networks to serve as official radio network provider.

Skyview, impotent an integrated professional sports broadcasting company, will provide distribution services and next generation smart receivers across the Cincinnati Reds radio network. The franchise will utilize Skyview’s system to regionalize advertiser messaging for its network of 93 affiliates.

“We are excited to partner with Skyview to provide additional value to our Reds on Radio affiliates along with our sponsors and advertisers,” said Bill Reinberger, Reds VP corporate sales. “We believe Skyview is the best in class in sports broadcasts and their technology is cutting-edge.”

With a network of affiliates spanning nine states, the Cincinnati Reds were interested in finding a distribution partner that could provide the latest technology in copy split-spot insertion (the ability to run different versions of an advertiser message simultaneously). With Skyview, the franchise now has the flexibility to carve its network into regions at the request of advertisers that are looking to tailor campaigns by market.

“With a radio network this large, the Reds are in a great position to utilize our receiver technology for ad regionalization across their network. I am confident the Reds and their advertisers will enjoy the options this dynamic system provides,” said Ken Thiele, president of Skyview Networks. “We are proud to partner with this esteemed franchise and we look forward to the season ahead.”

Also included in the partnership is Skyview’s F.A.S.T. Web Automation offered to affiliates. Skyview’s affiliate automation is completely web-based, eliminating the need to install bulky hardware and software. Schedules and audio are automatically updated to the satellite receiver through the station’s web portal, easing workload and widening the window for schedule updates. For stations, going web-based provides immediate real-time access to logs and as-played reporting.