Sky Sports to Broadcast Final F1 Pre-Season Test in UK
February 6, 2013
Sky Sports has further expanded into F1 by revealing they will broadcast the final pre-season test from Barcelona live.
Sky Sports F1 is already producing a half-hour round-up of the action from Jerez, with an accompanying ‘notebook’ feature from pit-lane reporter Ted Kravitz.
“This is a special moment for F1 fans and exactly the kind of innovation and access that Sky Sports F1 promised,” driver-turned-analyst Martin Brundle enthused, “3D will show us the real challenges of the race track with added depth and perspective. It will be a new, immersive experience for viewers and I can’t wait to see what F1 action in 3D will reveal.”
“This is groundbreaking,” executive producer Martin Turner concluded, “We’re as excited as the next fan to see what F1 will look like in 3D. It’s uncharted territory, but this is a big opportunity to experiment and innovate, and we’re grateful toFormula One Management for working with us on this.
“Sky is a world-leader in the field of 3D broadcasting so, in partnership with F1, we’re in the best position to answer public appetite and take up the challenge of bringing live F1 in 3D for the first time.”