Sky Sports Secures RaboDirect PRO12 Broadcast Rights
May 2, 2013
RaboDirect PRO12, the league that showcases the top rugby clubs from Ireland, Scotland and Wales, has announced a four-year broadcast deal with Sky Sports beginning in the 2014/15 season.
For the first time Sky Sports will show 30 live matches, plus the semi-finals and final from the tournament, strengthening its unrivalled rights portfolio across six channels.
The RaboDirect PRO12 features the top teams from Ireland, Wales, Scotland and Italy, including Europe’s current number one ranked side Leinster, defending champions Ospreys and current leaders Ulster.
Sky Sports viewers will be able to enjoy weekly coverage on TV, PC and on the move via mobile and tablet devices.
Barney Francis, managing director of Sky Sports, said: “We know European rugby is hugely popular with our viewers and this deal provides for even more fantastic action. From next year, the RaboDirect PRO12 will complement our Heineken and Amlin Challenge Cup coverage and provide viewers with an unrivalled diet of rugby union.
“Sky Sports remains the home of televised rugby union, offering an unprecedented schedule from the international, European and domestic game. Our coverage is innovative and our expert analysis respected. This agreement is even more good news for rugby fans with Sky Sports.”
John Feehan, Chief Executive of RaboDirect PRO12, said: “We are delighted to welcome Sky Sports to the RaboDirect PRO12 family. Our competition is growing from strength to strength and we feel this partnership with Sky Sports will allow us to extend the reach of the RaboDirect PRO12 in the UK and Ireland.”