Sky Sports Secure Rights to New Pre-Season Dublin Super Cup

May 17, 2011

A three-year deal has been reached between Endemol Sport and Sky Sports for the Dublin Super Cup, a major new pre-season soccer tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium.

Sky Sports have become the exclusive home of the Dublin Super Cup in the UK and Ireland from the inaugural 2011 tournament through to 2013 under the terms of the agreement, having lost the rights to the Emirates Cup this month, a similar tournament based in the UK at Arsenal’s Emirates Stadium.

The deal guarantees the participation of a leading English Premier League team, a top Spanish or Italian club and another prominent European club competing alongside the Airtricity League XI each year.

Sky Sports will be leveraging its production resources to deliver first class HD domestic coverage and a World Feed for viewers to enjoy internationally.

Sky Sports MD Barney Francis said: “The Dublin Super Cup will be part of our summer of live football on Sky Sports.  We look forward to showing three of the best-known teams in Europe and the finest Irish talent in four live matches.”

Endemol Sport MD Gregg Oldfield added: “This multi-year partnership will see the Dublin Super Cup become a landmark in Sky Sports’ live summer football output. We are extremely proud to be joining forces with Sky and bringing a brand new, world class football tournament to one of the world’s leading sports broadcasters.”

The launch of the annual Dublin Super Cup tournament follows a ten year deal struck in 2010 between Endemol Sport and The Football Association of Ireland (FAI).