Sky Sports Announce Multi-Year Broadcast Agreement With England Netball
February 2, 2021
Sky Sports has announced a new multi-year broadcast partnership with England Netball, the largest media partnership in the governing body’s history, and it features the return of Vitality Netball Superleague on February 12.
Every match of the 2021 Vitality Netball Superleague season will be broadcast across Sky Sports and England Netball platforms.
The new agreement will give the competition its greatest visibility to date and aims to build upon the momentum and audience growth that netball has enjoyed in recent years.
“Sky Sports has been a long-term partner of netball since 2006. We are delighted to be expanding upon our existing deal to bring the thrill of the game to our audiences for years to come,” Rob Webster, Sky Sports Managing Director, said.
“Popularity for the sport has increased in recent years as viewing figures saw 550,000 people tune in to watch England’s Vitality Roses in 2019’s thrilling Netball World Cup semi-final.
“At Sky Sports our goal is always to be the best partner to sport and we hope by working together we can help netball continue to grow in future.”
“It is such a pleasure to be able to announce this new deal with Sky Sports,” Fran Connolly, CEO of England Netball, said.
“Over recent years they have been able to capture huge moments in our sport and bring fans closer than ever to netball.