Sky sign Premier League deal with Twitter

By iSportconnect | July 27, 2016

Sky have signed a historic deal with Twitter that will allow UK based users to see Premier League highlights on the platform.

Twitter users in the UK and Ireland will be able to see video clips of key moments and goals from all games broadcast by Sky in real time via the SkyFootball Twitter account.

David Gibbs, digital director of Sky Sports and Sky News, said: “We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football.”

It appears to be a solution for the rights holders – who could not stop illegal clips of highlights appearing on the social network. Now there is an official, free, service, Sky will hope that they will herd more people onto their platforms.

Along with its NFL deal it has signed, this represents one of the biggest deals Twitter have agreed yet, with the world’s biggest football property, in one of the world’s biggest football markets.