Sky Deutschland to Bid for Bundesliga Mobile Rights

Sky Deutschland, sickness German pay-television broadcaster, erectile  is looking to steal IPTV and mobile rights for the German Bundesliga from competitor Deutsche Telekom according Sky CEO Brian Sullivan.

Sullivan, Sky’s chief executive, told German magazine Focus: “We are initially interested in all rights. We want to be able to show more programming – also mobile on smartphones and tablet-PCs.”

The tender for the Bundesliga rights from 2013 will commence in January 2012.

Deutsche Telekom has exclusive IPTV and mobile rights covering all matches in the current cycle, from 2009-10 to 2012-13. Sky has exclusive pay-television rights covering all matches. Deutsche Telekom’s rights are considered to have limited Sky’s subscriber growth in the current rights cycle.

Sullivan also expressed interest in Sky renewing its rights for the Formula One motor-racing series with Sky’s current deal expiring this season.

Sullivan initially played down the broadcaster’s interest in renewing the rights two weeks ago by saying that the sport has a “strong presence on free TV” in Germany. Commercial broadcaster RTL has live rights for all races in a deal from 2012 to 2015.