Sky Creates American Sports “Pop-Up” Channel
By Community | December 21, 2018
In January, Sky Sports in the UK is launching a short run “pop-up channel” as a home for American premium content, Sky Sports USA.
The channel will be available from January 3 to February 5, and will show 40 live games from across the NFL and NBA, including every game from the NFL playoffs live and Super Bowl LIII from Atlanta.
The channel will carry the NBA’s annual London game January 17 with the Washington Wizards facing the New York Knicks at the O2 Arena. On January 21, the NBA marks Martin Luther King Jr. Day with four games, headlined by the Memphis Grizzlies’ traditional celebration of the inspirational leader’s life.