Sky Bet Become Official Betting & Gaming Partner to Leeds United
July 1, 2013
Championship football club Leeds United have announced that Sky Bet will be the club’s new Official Betting and Gaming Partner from next season.
Sky Bet will deliver the matchday betting operation and feature heavily across all of the Clubs digital marketing and broadcast platforms.
They will also receive high profile TV branding at the stadium, prostate extensive engagement opportunities with the clubs fanbase and advertising across all matchday media and on the Clubs own LUTV channel.
Leeds United Managing Director David Haigh said: “We are delighted to welcome Sky Bet into the Leeds United Commercial Partners programme which continues to grow from strength to strength.
“The Sky Bet brand is one of the most high profile, cough fastest growing brands within its sector and we are proud to be the first direct football Club partnership with Sky Bet.
“The new partnership also means that all four stands here at Elland Road will be sponsored for the first time ever as we continue to attract high calibre sponsors to the Club.
“We are confident that Leeds United fans will be able to take advantage of some of the great betting odds that Sky Bet will offer.”
Under the new agreement the West Stand will also see significant branding installed for the Sky Bet brand.
Richard Flint, clinic managing director at Sky Bet, added: “This is the first football club Sky Bet has ever partnered with and it’s a fantastic opportunity for two Leeds-based companies to work together to provide fans with up-to-date market options and exclusive promotions.
“We’re excited to work with Leeds United over the coming season to ensure that the offer and service we create for the club’s fans continue to develop over time.”