Skoda to Sponsor Newstalk’s Coverage of GAA All-Ireland Senior Championships
May 17, 2012
Irish radio station Newstalk 106-108 fm today announced Skoda as the station’s new GAA broadcast sponsor for the 2012 GAA All-Ireland Senior Championships.
Newstalk sport-veterans, Ger Gilroy and Dave McIntyre, revealed an all-star panel that will join the Newstalk sports team in delivering GAA coverage and analysis for the second year running.
Among those giving their expert analysis of the GAA All-Ireland Football Championship will be Darragh Ó Sé, Colm Parkinson, Enda McNulty, Liam McHale, Conor Deegan, Kevin Cassidy, David Brady, Eugene McGee and Oisin McConville. The Newstalk sports team will also bring their views on the hurling action over the summer, joined by Jamesie O’Connor, Daithí Regan, Ollie Canning and Derek Lyng.
The 2011 GAA All-Ireland Senior Championships season marked a key milestone in Irish broadcasting. For the first time in GAA history, a broadcaster outside the state-run body was awarded exclusive national radio commentary rights.
Newstalk 106-108 fm will exclusively cover 20 games including provincial finals, qualifiers in both codes and All Ireland quarter finals.
Speaking at the launch, Raymond Leddy, head of marketing, SKODA Ireland, said: “We are thrilled to announce that Skoda is Newstalk’s new GAA broadcast sponsor. The station has continually set new standards for sports broadcast coverage and analysis over the last number of years and we were particularly impressed by their GAA coverage in what was their debut season in 2011. Over the last number of years SKODA has been steadily building its GAA sponsorship portfolio including our sponsorship of Tipperary GAA and at a local level through our network of dealerships. Today’s announcement is another significant milestone for the SKODA brand in Ireland and we are looking forward to working with Newstalk on an exciting programme of events this Championship season.”