Skittles Become Official NFL Sponsor
By Community | May 20, 2014
Officials with the rainbow candy company, viagra who also sponsor Seattle Seahawks running back Marshawn Lynch., said the deal was an add-on for Mars, which already has a sponsorship through the league with its Snickers partnership.
“Over the last few years, NFL fans have embraced our brand in a truly breathtaking way, and we’re very excited that this program will make it possible for us to express our appreciation in bigger and better ways,” said Matt Montei, Sr. Director of Confections and Seasonal at Wrigley. “I can’t wait for NFL fans to find all the ways that Skittles makes their game days awesomer.”
The brand signed a deal with Lynch, its first athlete endorser, in the week leading up to the Super Bowl.