SIS to Broadcast Horseracing’s Dubai World Cup

September 28, 2012

SIS will once again be covering some of the most prestigious thoroughbred horse racing in the world following a new broadcast deal with The Dubai Racing Club.

SIS has agreed to broadcast all racing from Meydan, anesthetist culminating in the world’s richest horse race, the Dubai World Cup on March 30, 2013.

From November 8, there will be 20 scheduled meetings which will be shown in betting shops and also streamed to digital bookmakers.

Along with the existing agreement to show 11 meetings from Jebel Ali, which starts on November 2, it represents high quality racing throughout the winter for retail and online outlets.

George Irvine, Managing Director, SIS Betting, said: “We’re delighted to be able to continue with our coverage from Meydan. This is our tenth year of showing racing from Dubai and the feedback from bookmakers is that this is content their customers like to bet on.

“Meydan races predominately from 3 pm to 7pm Thursdays and Saturdays, while Jebel Ali meetings are on Fridays from 10am to 1pm – times which work well for bookmakers. And it all culminates in the richest meeting in the world, the Dubai World Cup day, with eight Group 1 races.”

Steve Templeman, director of Jenningsbet, predicted the new SIS deal would be popular with customers . “The racing is well-organised over there and it’s good quality, which always goes down well with the punters,” he said.

“The time difference means there’ll be few clashes with other premium races so it’s a good thing for us. Hopefully we’ll see some increased revenue as a result.”

All pre-race and race-day data and pricing will be available via the SISdata365 feed. Shops will take the service via FACTS, while operators worldwide can take a packaged streaming service for their website and mobile outlets.