Sirius XM Radio Inks Long-Term Deal with Nascar

By Community | March 22, 2012

Sirius XM Radio and NASCAR announced an agreement to simulcast the programming on the SiriusXM NASCAR Radio channel in its entirety  which includes live broadcasts of every national series race, health plus daily NASCAR talk – online for SiriusXM subscribers nationwide.

Starting with this weekend’s races in Fontana, CA (March 24-25), subscribers who have SiriusXM Internet Radio access can listen to live broadcasts of every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race on the SiriusXM NASCAR radio channel through their computers at and through the SiriusXM Internet Radio App for smartphone and wireless devices.

SiriusXM NASCAR Radio, channel 90, is available to Sirius subscribers, XM Premier (formerly known as “The Best of Sirius”) and SiriusXM Premier subscribers. 

SiriusXM NASCAR Radio is the only radio channel dedicated to NASCAR racing 24 hours a day, 365 days a year.  The channel’s daily talk programming will begin simulcasting online on Thursday, March 22.  Throughout the season, NASCAR fans get a daily lineup of call-in talk shows that feature up-to-the-moment news, expert analysis and interviews with the biggest names in the sport, plus specials hosted by three-time NASCAR Sprint Cup Series champion Tony Stewart.

“Extending our broadcasting agreement with SiriusXM was a big offseason move for the sport,” said Brian France, Chairman and CEO of NASCAR. “A dedicated NASCAR channel is important for our teams, tracks, drivers and sponsors and is crucial for fan engagement and audience growth. Being able to simulcast SiriusXM NASCAR Radio online to subscribers nationwide will allow us additional opportunities to take our product to new fans in new places.”

“SiriusXM NASCAR Radio has become a part of many NASCAR fans’ daily lives and with so many fans now connecting to their sport through handheld devices, we want to give them an easy way to access the sport they love online and in mobile settings,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.  “NASCAR is an excellent partner and its programming continues to be a key element in the SiriusXM lineup.  We’re very pleased to now deliver to our subscribers live coverage of every race broadcast, plus our unparalleled daily talk and analysis, through their computers and mobile devices in addition to their satellite radios.”

SiriusXM and NASCAR recently agreed to a five-year extension of their satellite broadcasting agreement.  SiriusXM will continue to broadcast every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race live nationwide through 2016.  Listeners also get daily NASCAR talk and expert analysis 365 days a year on SiriusXM NASCAR Radio, channel 90.

by Ismail Uddin