Sirius Expands Broadcasting of MLB

Sirius, the official Internet Radio Partner of MLB.com is unveiling 30 play-by-play channels that are specifically dedicated to bringing their users the official radio broadcast of every MLB team both on their internet radio app, and online at their website.

The 30 channels, which are branded with each team’s respective logo, will, for the first time, allow Sirius subscribers the opportunity to hear both the home and visiting broadcasts for each MLB game.

The move expands on Sirius’ initial play of streaming live radio broadcasts of MLB games for Sirius XM subscribers.  That move came about after the company signed a multi-year deal with MLB’s media arm, MLBAM (Major League Baseball Advanced Media), in April.  Sirius is hoping that by providing subscribers with their home announcers, it will create a more positive fan experience.

“Baseball fans have a special connection with their team’s radio voices,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “Whether it’s Yankees vs. Red Sox, Cardinals vs. Cubs, Giants vs. Dodgers, or any other game, fans want to hear their team’s radio call when they tune in.  Our new channels on the SiriusXM App and online create an enhanced listening experience for our subscribers, giving them access to any MLB team’s radio broadcast, whether they are playing at home or on the road, on the same dedicated channel all season long.  And they get it all in digital quality audio.”