SingTel Renew Title Sponsorship of F1 Singapore Grand Prix

Singapore Telecommunications Limited (SingTel) has revealed today they have extended their deal with Formula 1 to be the Title Sponsor for the 2013 Singapore Grand Prix.

As part of the agreement, SingTel have also secured options to renew the title sponsorship until 2017.

In a statement Race promoter Singapore GP Pte Ltd, said: “Since the inaugural night race in 2008, SingTel have helped shape the F1 Singapore Grand Prixinto one of the must-attend events on the motorsports calendar. Much of the success of the first five years could not have been possible without their invaluable support.”

“As one of Singapore’s most iconic brands, SingTel has been a fantastic fit for the world’s only Formula 1 night race. Their unsurpassed reach in Singapore, outreach programmes like last year’s “F1 for Everyone” campaign, as well as various platforms such as telecommunication services, mio TV and multimedia products have touch points with nearly every Singapore resident, enabling fans to get even closer to the Formula 1action.”

One of the roles as Title Sponsor is to commission the winner’s trophy. This year, SingTel has engaged a Singapore company, RISIS, to design an elegant trophy inspired by the Singapore skyline. The trophy, when viewed from the top, captures the actual shape of the track.

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