Singha Beer Extends Asian Tour Sponsorship

Singha beer has extended partnership as official beer of the Asian Tour until the end of 2013.

The Thai brewery company supports a number of golf events and players. It sponsors the All Thailand Golf Tour and All Thailand Challenge.

The deal with the Asian Tour will provide Singha with opportunities to promote its brand via television, order magazines and the event’s official website. The Asian Golf Tour Show will continue its “Singha Shot of the Week” feature.

Manager of the Sports Promotion Office of Singha Corporation, symptoms Suang Chantra-Urai, said:

“This is a perfect match for us. Singha Beer is delighted to extend out tour partnership with the Asian Tour, which continues to lead the growth and development of professional golf in this region, until the end of 2013.

“Over the past two years, we have enjoyed being involved with the rise of the Asian Tour and it remains our vision and goal to maintain this wonderful collaboration, which provides immense commercial branding benefits to Singha Beer. We are developing Singha Corporation into a global brand and the Asian Tour is not only focused in Asia but has exposure in Europe and the United States. This is a good partnership.”

Mike Keer, CEO of the Asian Tour, said: “The Asian Tour would like to toast Singha Beer for its continued support and involvement with the elite of professional golf in Asia. Singha beer has been a teriffic supporter of the game and has been instrumental towards the growth of golf in Thailand.

“We look forward to working closely with Singha Beer as we seek to drive professional golf to greater heights in Asia and around the world. Singha’s sponsorship shows the strength of the tour and to be supported by Corporate Asia, this is a real reflection of the quality of our players and the Asian Tour.”

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