Singapore to Host Inaugural Asia Pacific Sports Conference
June 22, 2011
The Sports Industry has been growing significantly in the fast-developing economies of the Asia-
Pacific region, and sports events have been a driving force in shaping the sporting landscape in the
region. This September, Singapore will play host to an international audience from the industry as the
role of sports events takes centre stage at the inaugural Asia-Pacific Sports Conference.
The conference has attracted some of the most influential and respected individuals in the world of
sports administration and business from the global sports community. Almost 200 high-level decision
makers will meet at the Grand Hyatt Hotel, Singapore, from 27th to 28th September 2011.
The wide-ranging event programme, which is complemented by a day of pre-conference workshops,
draws on expert presentations, panel discussions and case studies to highlight key trends in world
sport. Moreover, the conference will also identify opportunities for the Asian-Pacific region and
explore strategies which will enable its governments and industry leaders to make the most of the
economic and social opportunities presented by sport.
Confirmed speakers include Captain Husain Al-Musallam, Director-General, Olympic Council of Asia,
Pang Chung, Hon. Secretary General, Sports Federation & Olympic Committee of Hong Kong, Dong-
Hoo Moon, Vice President, Secretary General, IAAF World Athletics Championships, Daegu 2011,
Cornel Marculescu, Executive Director of FINA and Eric Lynge, Director for TV and Broadcast, ASIAN
Tour.
They will be joined by Priscilla Ho, MD of Prescient Sports and Entertainment, China, Jim O’Toole,
CEO, World Match Racing Tour, Thomas Lund, Chief Operating Officer, BWF, Badminton World
Federation, David Voth, Senior Director, Sports Marketing Group, Singapore Sports Council as well
as Toh Sen Nee, Secretary General, AFF, Asean Football Federation.
“Sports events are playing an increasingly important role in creating a social and commercial impact
in the Asia Pacific region. This conference provides a timely focus on the vast opportunities and some
of the challenges faced by event organisers in Asia,” said Cornel Marculescu, Executive Director of
the Fédération Internationale de Natation (FINA). “As we are holding the FINA Championships in
Shanghai this year, this conference is extremely timely for us and I am delighted to be a part of it, to
help promote the sports industry further in Asia.”
On Day One, sessions will deliver expert insight on the elements required to become a leading sports
city and a new understanding of planning and working with stakeholders to deliver international
sporting events. They will also identify strategies for building profitable and sustainable sports venues
and examine the increasingly important relationship between sport and other forms of entertainment.
In addition to case studies on the World Athletics Championships in Daegu and Suzuki Cup football
tournament, the opening day will feature a keynote address from Captain Husain Al-Musallam,
Director General of the Olympic Council of Asia, who will examine Sport and Olympism as the
building blocks of 21st Century Asia.
Day Two sessions will focus on the critical relationship between events and sponsors and practical
ways of planning and delivering social and economic event legacies.
The rise of Social Media will also be put under the microscope as the session looks at ways to
engage consumers and the changing role of media in sport.
Day Two is enhanced by case studies focusing on Singapore’s transformation as a world-class
Formula One venue as well as the upcoming 14th FINA World Championships, Shanghai 2011 in
China, with sessions also covering the importance of sponsorship strategies in sport and the media.
The event, which is supported by the Singapore Sports Council, is organised by Informa Sports
Group, the specialist division of one of the world’s leading conference companies.
The Sports Industry has been growing significantly in the fast-developing economies of the Asia-Pacific region, and sports events have been a driving force in shaping the sporting landscape in the region. This September, Singapore will play host to an international audience from the industry as the role of sports events takes centre stage at the inaugural Asia-Pacific Sports Conference.
The conference has attracted some of the most influential and respected individuals in the world of sports administration and business from the global sports community. Almost 200 high-level decision makers will meet at the Grand Hyatt Hotel, Singapore, from 27th to 28th September 2011.
The wide-ranging event programme, which is complemented by a day of pre-conference workshops, draws on expert presentations, panel discussions and case studies to highlight key trends in world sport. Moreover, the conference will also identify opportunities for the Asian-Pacific region and explore strategies which will enable its governments and industry leaders to make the most of the economic and social opportunities presented by sport.
Confirmed speakers include Captain Husain Al-Musallam, Director-General, Olympic Council of Asia, Pang Chung, Hon. Secretary General, Sports Federation & Olympic Committee of Hong Kong, Dong- Hoo Moon, Vice President, Secretary General, IAAF World Athletics Championships, Daegu 2011, Cornel Marculescu, Executive Director of FINA and Eric Lynge, Director for TV and Broadcast, ASIAN Tour.
They will be joined by Priscilla Ho, MD of Prescient Sports and Entertainment, China, Jim O’Toole, CEO, World Match Racing Tour, Thomas Lund, Chief Operating Officer, BWF, Badminton World Federation, David Voth, Senior Director, Sports Marketing Group, Singapore Sports Council as well as Toh Sen Nee, Secretary General, AFF, Asean Football Federation.
“Sports events are playing an increasingly important role in creating a social and commercial impact in the Asia Pacific region. This conference provides a timely focus on the vast opportunities and some of the challenges faced by event organisers in Asia,” said Cornel Marculescu, Executive Director of the Fédération Internationale de Natation (FINA). “As we are holding the FINA Championships in Shanghai this year, this conference is extremely timely for us and I am delighted to be a part of it, to help promote the sports industry further in Asia.”
On Day One, sessions will deliver expert insight on the elements required to become a leading sports city and a new understanding of planning and working with stakeholders to deliver international sporting events. They will also identify strategies for building profitable and sustainable sports venues and examine the increasingly important relationship between sport and other forms of entertainment.
In addition to case studies on the World Athletics Championships in Daegu and Suzuki Cup football tournament, the opening day will feature a keynote address from Captain Husain Al-Musallam, Director General of the Olympic Council of Asia, who will examine Sport and Olympism as the building blocks of 21st Century Asia.
Day Two sessions will focus on the critical relationship between events and sponsors and practical ways of planning and delivering social and economic event legacies.
The rise of Social Media will also be put under the microscope as the session looks at ways to engage consumers and the changing role of media in sport.
Day Two is enhanced by case studies focusing on Singapore’s transformation as a world-class Formula One venue as well as the upcoming 14th FINA World Championships, Shanghai 2011 in China, with sessions also covering the importance of sponsorship strategies in sport and the media.
The event, which is supported by the Singapore Sports Council, is organised by Informa Sports Group, the specialist division of one of the world’s leading conference companies.
About the Event
Asia Pacific Sports Conference will take place from 27-28 September in Singapore and will address the challenges and opportunities arising from hosting sports events in the Asian-Pacific region.iSportconnect has become an official social media partner to the event to be staged later this year as it continues to build relationships with the world’s leading sports conferences.
Over the last decade the sports industry and major events have played an ever-increasing role in the Asian-Pacific region’s economic growth, as well as influencing culture and lifestyle. Governments in the region recognise the power of events to create a number of economic, political, social and cultural benefits and thus Asian countries have become major bidders for hosting and staging major sports events.
This significant shift of sports events and series to the East means there is ultimately a growing opportunity in the region for the sports industry. In recent years, for example, some of the biggest sponsorship deals have come out of Asia.
The Asia-Pacific Sports Conference 2011 will take place over two days and will give insights to the critical business challenges in hosting sports events in Asia. Informa Sports Group is working closely with the Singapore Sports Council and the Olympic Council of Asia to develop the conference programme and ensure its importance, practicality and relevance to the industry.
The Asia Pacific Sports Conference will attract up to 200 high-level decision makers from sports federations, local organising committees, government, host cities and suppliers to sports events across the region.
